For Pepe Aguilar to find a place in the world was not difficult. The balance between art and commerce came naturally in an organic way. Informed, of course, with all that means to be a singer and songwriter with global sales of over 12 million records. And, being the son of two Mexican icons: Antonio Aguilar and Flor Silvestre.
“Being born during a tour, having studied my craft on the road has given a very particular philosophy to my career,” says Pepe with the same feeling of elegance and honesty that characterize his songs.
“My father and I shared respect for tradition, not just music,” he emphasizes.
“Family traditions, history, certain forms and ways of being that we find essential. My father’s career was a great inspiration to me. Antonio Aguilar risked everything to dignify Mexican music in countries that were not his. ”
It is not coincidentally that Pepe Aguilar speaks this way. The singer changed the course of his career with a new production that unites – in many ways – the past, present and future of Mexican music.
Entering the tradition of the MTV Unplugged that has given Latin music so many magical moments, Pepe went to the legendary Churubusco Studios in Mexico City on June 5, 2014 to record a show surrounded by family and friends – and a legendary producer .
“For me it is an honor to be a guest of MTV Unplugged franchise,” said Pepe. “This project represents a great opportunity to return to my essence and share it with my fans, while allowing me to work with a talented group of colleagues for whom I have the greatest respect and admiration.”
One of these colleagues is Emmanuel del Real, the visionary keyboardist of the group Café Tacuba, who took care of the music production. Del Real is known for his work producing alternative rock artists like Liquits or Natalia Lafourcade. But his exquisite musical sensitivity fit wonderfully with the songs that Pepe chose to demonstrate the universality of his repertoire.
“I always knew that Pepe was a great artist,” says Emmanuel. “Working on this MTV Unplugged forced me out of my comfort zone, taking a challenge I had not had before. It ended up being one of the most beautiful experiences of my career, especially when we were recording and the music just took over our emotions . Seeing Pepe singing with his children was the backbone of this project – something like the context to understand why this is worth it.”
Pepe’s children – Angela and Leonardo Aguilar – accompany Pepe in a medley that includes the songs “La Chancla”, “El Chivo” and “Puño de Tierra.” In addition, the list of friends and special guests is extensive: Natalia Lafourcade with a tender rendition of “Miedo”; Marisoul from “Santa Cecilia”; Saúl Hernández, a pioneer of Mexican rock, with a version of the classic Caifanes song “Viento”; Amanditita; Reyli Barba; and the charismatic Spanish singer Miguel Bosé in a duet with Pepe of Juan Gabriel’s song “Siempre En Mi Mente.”
“I was very excited by this invitation,” says Bosé. “Pepe Aguilar is an author with a separate personality. To enter his world means taking a step forward, bringing me closer to Mexico’s heart. I am aware that this is a challenge, but that is what’s made my life. As well as making improbable chemistry from which magic always arises.”
Undoubtedly, MTV Unplugged will add new successes to a career full of satisfactions.
Pepe Aguilar ‘s career progressed in parallel with the absolute transformation of the music industry over the past 25 years.
When Pepe took his first steps in the music business, he did so recording albums did for a company that worked within the traditional model. Even then, Pepe began to mark a “before and after” for regional Mexican music. The arrival of the new millennium was accompanied by an unparalleled cultural explosion. The digital revolution, social media and the collapse of the old business models hinted an unmistakable truth: To become an independent artist was not an option, but rather the only way to survive.
Quickly reaping the benefits of artistic freedom, Pepe began to produce his music and concerts thinking only of his fans, without having to answer to the whims of any multinational. He became the owner of his catalog, he started his own radio station and surrounded himself with suitable partners.
The results are obvious. Considered by critics of all major newspapers and magazines in the United States as “a real star of Latin music,” Pepe has garnered an impressive amount of awards: six Grammy Awards and three Latin Grammy awards, thirteen Lo Nuestro Awards – the coveted “Excellence Award” along several Latin Billboard awards, including a special recognition for his musical legacy. Fifteen of his recordings have reached the top of the Billboard charts, expanding the boundaries of the genre and seducing radio stations that never before had opened the door to this kind of music.
To paraphrase the legendary Rubén Fuentes: “Pepe Aguilar is a before and after in Mexican music.”
Proof positive that Pepe had transcended borders to leave an everlasting mark in international culture was the addition in 2012 of his own star on the Walk of Fame in Hollywood, alongside celebrities from all corners of the planet.
Beyond his success as a singer, Pepe has celebrated his love of music – all kinds of music, from rock to electronica – collaborating as composer and/or producer with great Latin artists such as Julieta Venegas, Lupita D’ Alessio, Ely Guerra and rapper Taboo from the Black Eyed Peas. Dabbling in television, accepted the challenge of composing the themes for OYE Awards and Mexico’s famed Telethon.
The success of Pepe Aguilar is a rebel success, because it relies on an unusual combination of challenging structures and respecting the past.
“There is a paradox in all this,” he reflects. “On one hand, I maintain respect for the essence of this music, the history that has shaped the genre. On the other hand, I love to break the forms. I am not worried about this contradiction, because at the end of the day, I do what my heart dictates. I have achieved a balance I can live with. I can continue the tradition while modifying it. I do not have to choose. It is this solid foundation with the support of my family that sustains me.”
Pepe Aguilar in figures:
* Has released 25 albums, among which:
Most awarded Regional Mexican Artist of the industry: